Members of the Food Marketing Workgroup have long urged companies to stop advertising candy to children. Today, the Council of Better Business Bureaus (BBB) announced that six candy companies—whose brands include Brach’s, Lemonhead, Ghirardelli, Jelly Belly, Peeps, Mike and Ike, and Welch’s Fruit Snacks—agreed not to advertise to children under age 12.
BBB and the National Confectioners Association will administer the newly formed Children’s Confection Advertising Initiative. Modeled after the Children’s Food and Beverage Advertising Initiative (CFBAI), the Children’s Confection Advertising Initiative will ensure that participating companies do not advertise their products or product lines to children.
Ferrara Candy Company, Ghirardelli Chocolate Company, Jelly Belly Candy Company, Just Born Quality Confections, The Promotion in Motion Companies, and R.M. Palmer Company are the first companies to participate in the Children’s Confection Advertising Initiative.