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REQUEST FOR PROPOSALS: Website Redesign & Development

Tuesday, March 13, 2018   (0 Comments)

Website Redesign & Development

Request for Proposal


This RFP is for redesign and development services for the National Association of Chronic Disease Directors (NACDD) site


RFP Sent: March 12, 2018

Responses Due: March 26, 2018


Send any questions on the RFP to: Scott Reid, Web Managing Editor;  


Send proposals to: Scott Reid, Web Managing Editor;


Budget for new website: $26,000 ($5,000 for content refresh; $21,000 for coding and development)


Goal for new website launch: June 15, 2018

National Association of Chronic Disease Directors Overview


The National Association of Chronic Disease Directors improves the health of the public by strengthening state-based leadership and expertise for chronic disease prevention and control in states and at the national level. Founded in 1988, NACDD aims to lead and influence the ways that chronic disease prevention and health promotion shapes the health landscape.


Our Audience


NACDD’s primary audience is its more than 6,500 Members, who include state and territorial health department staff working on chronic disease programs as well as federal employees, nonprofit, academic, and private industry professionals who participate in chronic disease prevention, control, and health promotion.


Our secondary audience are current and potential partners and sponsors of our more than 100 programs and initiatives implementing national evidence-based practices in chronic disease and workforce development to the state and territorial level.  


Our third most important audience is the general public, who may find themselves interested in the work of public health professionals in the chronic disease field, or how a particular program that may coincide with their own health concerns is being addressed outside of the federal government.


Website Redesign and Development Objectives


Our website’s number one objective is to redesign our front-end to clearly communicate NACDD’s mission, vision, and work and to implement best practices for user experience, aesthetics, and navigability.


Our second objective is to revise our content for our landing pages so that they provide engaging discussions of our work and calls to action that help guide our visitors to the content that they are seeking.


Our third objective is to improve searchability within the platform for documents and pages.



Current Status of Website


Our website,,  is approximately 6 years old and due for an update in design and usability. We would like to bring the site more in line with our current brand standards and make the navigation and searchability more intuitive. We also have more than 900 pages of content that have been audited and need to be archived or updated per the audit plan. Some new landing pages will need to be created to provide greater background on the work being done or the purpose of various sections.




A successful proposal may include bids for both the design and content preparation for the website, or either design or content creation separately. Proposals should specify  whether it addresses both elements or one individually. Disbursed funds are federal grant funds so contracted bidder must be in “good standing” and not included on Excluded Party List System on


New Design and Functionality Requirements


Our new website design must be based on YourMembership CMS and will need:

·       Intuitive navigation

·       ADA compliance (wherever possible)

·       Clean and focused design, in line with brand standards

·       Functioning and reliable internal search engine

·       Optimized with SEO best practices

·       Clear path to programmatic work as inputted by Association subject matter experts and Association staff

·       A blog/news page/media contact center

·       Social media integration (share buttons, follow buttons, etc.)

·       Email update sign-up form

·       Contact Form

·       Ability to better include graphics or videos within page templates

·       Multiple options for page layout depending on purpose of page


Content Requirements

·       Deletion of many outdated and outmoded web pages per the content audit

·       Creation of new landing pages and subpages per the content audit

·       All applicable content imported from current site


Optional New Website Design Functionalities/Wish List


We would love to have the following in our new design, depending on how these elements would impact timeline and/or budget. Please provide cost for these elements separately, and note if any additional design or development time would be required.


·       Homepage video

·       Dynamic blog/social media feeds throughout website, including news from chronic disease field and Association updates

·       Site map for multiple sections, including initiatives, government affairs, success stories, and more

·       Advanced SEO work (including Google Grant support)

·       Separate login area for NACDD subject matter experts to create and post content in respective front-end, program sections via WYSIWYG editor

·       API code written to tie together our email distribution database on YourMembership with our email list library on MailChimp


Budget Details


As listed in the summary, our budget for this project is $26,000. $21,000 of this amount is earmarked for design, coding and testing. $5,000 is for a content refresh, content archiving, and content creation, based on a previously completed content audit. While we prefer the most cost-effective solution, all proposals that fall reasonably within this range will be considered and weighed based on their merits. Proposals that offer flexibility in billing for non-required elements added to the website after initial launch will also be considered, as we may be able to budget for additional funding for these additional website elements or ongoing marketing efforts after this fiscal year ends on October 1, 2018. All invoices for this project must be billed before June 20, 2018.


Technical Requirements


Website Redesign

·       Provide technical assistance and subject matter expertise, HTML, and advanced coding support, database support, and design support to prepare style sheets and wireframes that are ready for implementation by YourMembership onto our content management system.

·       Provide technical assistance and database support to create API code to seamlessly integrate YourMembership email database with MailChimp database.

·       Provide user experience expertise to implement best practices for searchability within and outside the site, for navigability within the site, for content layout, and for mobile responsiveness.


Content Update

·       Follow brand and style guidelines, with previous healthcare and web writing/communications experience to manage implementation of content audit plan.

·       Ability to organize and write content to meet the needs of landing page design and mobile responsiveness.

·       Careful attention to detail to assure consistency of voice and accuracy of material throughout site.

·       Strong proofreading skills to provide professional outward presentation of content.


Proposal Requirements

Please include the following in your proposal response:

·       Overview of your company

·       Overview of how you will meet our objectives

·       Explanation of your proposed scope of work given the budget, timeline, and strategy outlined

·       Samples of previous website redesigns you have completed for associations, nonprofits, or other health-focused entities

·       Proposed website timeline from kickoff to launch

·       Details about your team including any previous experience working with ADA compliance in design and any federal experience

·       References

·       Any key differentiators about you?

·       Pricing with optional elements line-itemed

·       Terms & conditions


RFP & Project Timeline Details

RFP Sent: March 12, 2018

Responses Due: March 26, 2018

Winners Selected & Contacted: March 28, 2018

Project Kick-off: March 29, 2018 (Proposal team’s ability to launch quickly will be an important component of a successful proposal.)

New Website Launch Target Date: June 15, 2018

Thank you for your interest in responding to this RFP with a proposal for our new website. We look forward to your response.

If you have any questions, please contact Scott Reid at

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National Association of Chronic Disease Directors
325 Swanton Way
Decatur, GA 30030
Phone (770) 458-7400
Fax (770) 458-7401


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