April 5, 2013
Coordinated Chronic Disease Program Leads and Chronic Disease Directors:
Welcome to the Coordinated Chronic Disease Prevention and Health Promotion Program’s (CCDP) weekly update featuring news, tools, and resources that may be useful for your state-based chronic disease prevention and health promotion efforts.
Should you have any questions about the update, please feel free to contact Branalyn Williams, firstname.lastname@example.org.
Features highlighted in this update include:
· National Public Health Week Kickoff with Surgeon General Regina Benjamin
· APHA Resources on Return on Investment
· Robert Wood Johnson Foundation: Small Investments, Big Returns in Public Health
· 2013 AEA Summer Evaluation Institute, June 3-5, 2013
· Clinic-Community Measures Atlas
· Injury Prevention Program: Empowering States to Save Lives
· CDC’s Grant Funding Profiles Tool
· Forces Driving Implementation of the Consumer Assessment of Healthcare Providers and Systems Clinician and Group Survey
· New National Committee for Quality Assurance Program Extends Medical Home Concepts Beyond Primary Care
· Study Shows Software Can Help Clinicians Automate Medication Reconciliation
· The RX to Effective Health Care Delivery
· Joint Use Partnerships Help Cities Maximize Limited Resources
· Creating Equitable, Healthy, and Sustainable Communities: Strategies for Advancing Smart Growth, Environmental Justice, and Equitable Development, April 9 (Webinar)
· Information You Can Use Newsletter: April Edition (Attached)
Heart Disease & Stroke:
· Cardiovascular Health Initiative Develops a Sodium Issue Brief Template
· Five States Selected for GIS Surveillance Training
Nutrition, Physical Activity, and Obesity:
· National Recreation and Park Association Releases New Obesity Resources
· Creating A Healthy Food and Beverage Environment in Your Community: Leveraging the Healthcare Sector, April 9 (Webinar)
· Research to Practice and Practical Research, April 15 (Webinar)
· New Healthier Beverage Recommendations
· Healthy Eating Research Expert Panel Develops Age-Based Recommendations for Healthier Beverages
· Continuing Disparity in Breastfeeding Rates for Black US Women Raises Concerns
· Fresh Fruit and Vegetable Program Helps Boost Consumption at Low-Income Elementary Schools
· What You Eat – and How Much – Affects Your Sleep, Study Says
· Grants Available to Support School Breakfast and Physical Activity
· Walking as an Effective Way to be Active for Health: Public Comment Period
· 97% of Kids’ Meals Flunk Nutrition
· Healthy Food Access Portal Webinar Series Continues
· Training Tools for Healthy Schools: Workshops Available
· CDC’s Tips from Former Smokers Campaign
· New Resources & Publications
· In the News
· Recording Available from ALA’s Medicaid Expansion Webinar
· Clearing a New Pathway to Freedom for African American Smokers: Results from a Randomized Trial, April 10 (Webinar)
· Call for Abstracts: National Conference on Health Communications, Marketing & Media
· National Association of County and City Health Officials Resource Center for Community Health Assessments and Community Health Improvement Plans
NATIONAL PUBLIC HEALTH WEEK KICKOFF WITH SURGEON GENERAL REGINA BENJAMIN Watch as Surgeon General Regina Benjamin kicks off National Public Health Week and explains how public health is a return on investment. The video announces the beginning of a national effort to engage more people in the simple, yet extraordinarily beneficial form of exercise, walking. Make sure to watch as we begin NPHW!
APHA RESOURCES ON RETURN ON INVESTMENT
APHA is happy to announce the launch of a number of new helpful resources during National Public Health Week.
- APHA’s new fact sheet, Public Health and Chronic Disease: Cost-Savings and Return on Investment of Prevention, highlights the cost-savings and ROI from preventing chronic diseases — the leading cause of death and disability in the U.S. The fact sheet includes information on the health care and lost productivity costs of chronic diseases and gives examples of cost-saving interventions and policies.
- Check out a collection of studies from our very own American Journal of Public Health that highlight the return on investment that public health offers. This recent research explains how efforts ranging from tobacco control policies, to increased health care coverage to primary disease prevention can save lives and save money. For more information, visit the American Journal of Public Health online
ROBERT WOOD JOHNSON FOUNDATION: SMALL INVESTMENTS, BIG RETURNS IN PUBLIC HEALTH
Preventing disease and injury is the most cost-effective, commonsense way to improve health in the U.S. Here’s a small sample of what we’re learning from proven, community-based prevention programs that are both lowering health care costs and improving people’s quality of life. Read more.
2013 AEA SUMMER EVALUATION INSTITUTE, JUNE 3-5, 2013
Sponsored by the American Evaluation Association (AEA), the institute welcomes all Federal, state, local, and community staff who commission or perform program evaluations or use evaluation results.
This year's institute features 3 days of intensive sessions with nationally known evaluation specialists and respected peer practitioners in 3-hour intensive sessions,
There are sessions for those new to evaluation as well as those with intermediate-level skills. Visit http://www.americanevaluation.org/SummerInstitute13/default.asp for information on topics, presenters, schedule, and registration instructions. Registration is $395 for AEA members, $250 for full-time students, and $480 for all others.
TWO special preconference trainings are available on Sunday June 2, 9:00-4:00 for an additional fee of $150: "Introduction to Evaluation” (Tom Chapel), and "Practical Methods for Improving Evaluation Communication” with Stephanie Evergreen.
Enrollment in sessions is limited and spaces will be filled on a first-come, first-served basis. Course selection is not guaranteed until payment is received. Cancellations or substitutions are subject to a $50 processing fee and must be made by May 20.
Go to the institute website and review the frequently asked questions for detailed information on registration, online payment, agenda, and lodging.
For out-of-town participants, a limited block of rooms at government rate has been guaranteed at the conference hotel. Rates are effective until the reserved rooms are sold out. Go to http://www.americanevaluation.org/SummerInstitute13/13SITravel.asp for more lodging information.
For further assistance, contact Heidi in the AEA office at email@example.com, 888-232-2275, or 508-748-3326.
CLINICAL-COMMUNITY RELATIONSHIPS MEASURES (CCRM) ATLAS
The Clinical-Community Relationships Measures (CCRM) Atlas was developed to identify ways to further define, measure, and evaluate programs based on clinical-community relationships for the delivery of clinical preventive services. The CCRM Atlas provides a measurement framework and listing of existing measures of clinical-community relationships, and is intended to support research and evaluation in the field. Access the CCRM Atlas.
INJURY PREVENTION PROGRAM: EMPOWERING STATES TO SAVE LIVES
We continue our focus on National Public Health Week. Today we touch on the themes of Protecting You While You’re on the Move and also Empowering a Healthy Community.
Injuries are the leading cause of death for the first four decades of life, regardless of gender, race, or socioeconomic status. In the first half of life, more Americans die from violence and injuries—such as motor vehicle crashes, falls, or homicides—than from any other cause, including cancer, HIV, or the flu. In fact, in the United States:
- Injuries kill nearly 180,000 people each year–that is nearly one person every 3 minutes.
- More than 31 million people suffer nonfatal injuries each year.
- Violence and injuries cost more than $406 billion in medical care and lost productivity each year.
Deaths and injuries from motor vehicle crashes, traumatic brain injury, prescription drug overdose, youth violence and other injuries are preventable. One of the most effective violence and injury prevention strategies is empowering states to identify state-based solutions and assure effective dissemination and implementation of evidence-based programs and policies.
Core VIPP Program
The National Center for Injury Prevention and Control (CDC’s Injury Center) is committed to reducing violence and injuries by empowering states to put science into action to prevent injuries and violence. The center provides critical funding and support to states through its Core Violence and Injury Prevention Program (CE11-1101, Years 2011-2016). The Core VIPP is the only program of its kind in the nation. No other federal agency provides financial and technical support to state health departments to build the capacity needed to strengthen injury surveillance programs and effectively develop, implement, evaluate, and disseminate violence and injury prevention programs and policies based on the best available evidence. The Core VIPP currently funds 20 state health departments to strengthen their injury and violence prevention programs with a focus on key components: building a solid infrastructure; collecting and analyzing data; designing, implementing and evaluating programs; providing technical support and training; and, affecting behavior and knowledge.
For more information, visit:
· Core Violence and Injury Prevention Program
· National Center for Injury Prevention and Control
- National Highway Traffic Safety Administration. Traffic Safety Facts: Occupant Protection. 2008 Data. Pub. No. DOT HS 811 160.
- Centers for Disease Control and Prevention. The effectiveness of universal school-based programs for the prevention of violent and aggressive behavior: A report on recommendations of the Task Force on Community Preventive Services. MMWR Recommendations and Reports 2007; 56(RR-7).
CDC’s GRANT FUNDING PROFILES TOOL: FISCAL YEAR 2012 FUNDING DATA ADDED
CDC’s Grant Funding Profiles tool provides quick, easy access to information about CDC funding to address issues of public health importance in states, territories, and the District of Columbia. These investments include funding provided to state and local health departments, universities, and other public and private agencies for a variety of public health programs. CDC has added fiscal year (FY) 2012 funding data and jurisdictional profiles, and updated user information to the tool, located at http://wwwn.cdc.gov/FundingProfiles/FundingProfilesRIA. These resources are provided by a cross-cutting CDC working group coordinated by CDC’s Office for State, Tribal, Local and Territorial Support.
FORCES DRIVING IMPLEMENTATION OF THE CONSUMER ASSESSMENT OF HEALTHCARE PROVIDERS AND SYSTEMS (CAHPS) CLINICIAN & GROUP SURVEY
This brief discusses the growing number of forces at the national and regional levels which are driving the "value proposition” for implementing the CAHPS Clinician & Group Survey. Patients are the best source of information about their experiences in the doctor’s office, and using patient surveys allows the measurement of whether care is patient-centered, one of six essential aims for achieving high-quality health care, according to the Institute of Medicine.
NEW NATIONAL COMMITTEE FOR QUALITY ASSURANCE (NCQA) PROGRAM EXTENDS MEDICAL HOME CONCEPTS BEYOND PRIMARY CARE
On March 25, 2013, NCQA extended concepts of the patient-centered medical home by launching a new evaluation program for specialists outside of primary care: NCQA Patient-Centered Specialty Practice (PSCP) Recognition. Click here for more information.
STUDY SHOWS SOFTWARE CAN HELP CLINICIANS AUTOMATE MEDICATION RECONCILIATION Software can automate medication reconciliation by integrating, interpreting, and presenting information from multiple sources, according to an AHRQ-supported study. Medication reconciliation, the process of reviewing and updating patient medication lists, can be time-consuming. Health care providers must often review multiple sources of information to ensure that medication lists include all of a patient’s current medications. Computers can aid clinicians in this task by integrating information gathered from pharmacies, patients, and electronic health records. The study, "Design of a Medication Reconciliation Application: Facilitating Clinician-Focused Decision Making with Data from Multiple Sources," appeared online in the first quarter 2013 issue of Applied Clinical Informatics. Click here to read the abstract.
THE RX TO EFFECTIVE HEALTH CARE DELIVERY
The old prescription 'Take two aspirin and call me in the morning' has gone digital--and given physicians the opportunity to treat so much more than the common headache. Telehealth technologies aim to reduce costs and increase both the reach and efficacy of health care services, and PHI's Center for Connected Health Policy (CCHP) is leading the charge on implementation. In 2012, CCHP became the federally designated National Telehealth Policy Resource Center, tasked with providing technical assistance in telehealth policy to 12 Regional Telehealth Resource Centers nationwide and serving as a national resource on telehealth policy issues. Find out more about their work, their just-relaunched websites and the ROI of telehealth tech. See more >
CREATING EQUITABLE, HEALTHY, AND SUSTAINABLE COMMUNITIES: STRATEGIES FOR ADVANCING SMART GROWTH, ENVIRONMENTAL JUSTICE, AND EQUITABLE DEVELOPMENT WEBINAR, APRIL 9, 2:00PM (ET)
Join EPA's Smart Growth Program to learn how communities are using equitable development and smart growth strategies to create neighborhoods that are healthy, sustainable, and inclusive. You will hear from two of EPA's 2012 National Award for Smart Growth Achievement winners in the Equitable Development category, and you'll get highlights from the agency's new report, Creating Equitable, Healthy, and Sustainable Communities: Strategies for Advancing Smart Growth, Environmental Justice, and Equitable Development.
To join this webinar, click on https://epa.connectsolutions.com/epasmartgrowth. You may enter as a guest.
JOINT USE PARTNERSHIPS HELP CITIES MAXIMIZE LIMITED RESOURCES
Two articles in the most recent edition of NLC's Weekly newsletter highlight cities that have developed agreements for sharing use of city and school facilities. Cities across the country are partnering with school districts and other entities to develop joint use agreements that maximize use of local resources to meet community needs.
Learn how Tucson, Ariz.; Lincoln, Calif.; and Charlotte, N.C., have established creative joint use partnerships around playgrounds, libraries, and capital planning; the article also contains a set of helpful resources on joint use. A separate article highlights the innovative Emeryville, Calif., Center of Community Life, which will bring together school and community services at one centrally located campus.
INFORMATION YOU CAN USE NEWSLETTER: APRIL EDITION (ATTACHED)
"Information You Can Use” (IYCU), is a newsletter that provides information on diabetes and related cross-cutting issues, including updates on programs and initiatives at CDC, journal articles, resource materials, highlights of successful state programs, continuing education, and much more!
HEART DISEASE & STROKE
CARDIOVASCULAR HEALTH INITIATIVE DEVELOPS A SODIUM ISSUE BRIEF TEMPLATE
The Cardiovascular Health Initiative of NACDD has adapted a sodium issue brief developed by Los Angeles County Public Health Department. The sodium brief template is designed for other state health departments to include their own relevant state data. Both a Word document and a data file have been developed for use by states. Read more...
FIVE STATES SELECTED FOR GIS SURVEILLANCE TRAINING
NACDD, CDC and the Children's Environmental Health Initiative at the University of Michigan are pleased to announce that five states have been selected to participate in Phase V of the Geographical Information Systems (GIS) Training for Surveillance of Heart Disease, Stroke and Other Chronic Diseases. Read more...
NUTRITION, PHYSICAL ACTIVITY, AND OBESITY
NATIONAL RECREATION AND PARK ASSOCIATION RELEASES NEW OBESITY RESOURCES
We are pleased to share with you several new resources developed by NRPA that help advance our nation’s efforts to prevent obesity and promote healthy lifestyles. Over the past five years, NRPA has worked with the Centers for Disease Control and Prevention (CDC) and the U.S. Department of Health and Human Services (HHS) on programs that aim to improve levels of physical activity, increase access to nutritious foods, and reduce tobacco use in communities. In just five years, we have impacted 21 million people! Our programs support local park and recreation agencies and community leaders to plan for and implement changes in communities that shape long-term lifestyle choices and behaviors.
The following resources highlight key successes and lessons learned from these programs:
- Parks Build Healthy Communities: Success Stories, a compilation of case studies from local park and recreation agencies across the country that highlight successful strategies for building healthy communities through changes to policies and the environment;
- Issue Briefs that serve as a resource and reference to educate on key topics, highlight the role of park and recreation agencies in public health issues, and share case studies of successful implementation; and
- Dialogue Guides intended to encourage park and recreation agencies to play a leadership role in bringing together a diverse group of people and organizations that are interested in or are working towards creating healthy, vibrant communities.
These resources are available online at http://www.nrpa.org/Grants-and-Partners/Recreation-and-Health/Healthy-Communities/.
We would like to thank the CDC and HHS for their support in producing these publications. If you have any questions related to these documents, please feel free to contact me.
CREATING A HEALTHY FOOD AND BEVERAGE ENVIRONMENT IN YOUR COMMUNITY: LEVERAGING THE HEALTH CARE SECTOR, APRIL 9, 1:30PM (ET)
Public Health Departments nationally are recognizing the opportunity to leverage the health care sector in support of their community health initiatives. Public health departments have robust and comprehensive strategies focused on obesity prevention and increasing healthy food and beverage access for their communities. Strategic partnerships with neighboring hospitals can health departments in reaching the community by utilizing their moral authority, clinician experts, and large purchasing power to support healthy choices. This presentation will highlight key strategies that public health departments have used in successfully partnering with the health care sectors to improve the health of the community.
Anne McHugh, MS – Boston Public Health Commission
Stacia Clinton, RD, LDN – Health Care Without Harm
Seema Wadhwa – Healthier Hospitals Initiative
This webinar is designed for public health departments and hospital community outreach coordinators concerned about obesity and chronic disease prevention.
Participants will learn about:
- Why and how a growing number of hospitals are implementing programs to promote healthy foods and beverage choices within their own facilities
- Successful strategies undertaken by the Boston Public Health Commission to incorporate the health care sector into their strategies to improving healthy food and beverage access for their community members
- Existing free resources available to assist in engaging the health care sector for use by public health departments
Registration is free, but you must register to attend.
RESEARCH TO PRACTICE AND PRACTICAL RESEARCH, APRIL 15, 1:00PM (ET)
The Physical Activity Policy Research Network (PAPRN) is funded by the CDC to study the effectiveness of health policies related to increasing physical activity in communities. This presentation will summarize the most current PAPRN projects and identify applicability to physical activity practitioners. Eight new network projects will begin this spring. Examples include assessing wellness policies within state health departments, investigating policy maker priorities, examining the perception of walking as exercise, and looking at the public perception of support for active transportation to school. Register.
- learn about the history of PAPRN and where to find information about past projects
- learn about the latest PAPRN projects and how physical activity practitioners were involved in providing input during the development process
- identify at least one aspect of a current PAPRN project that is applicable to work in their state
NEW HEALTHIER BEVERAGE RECOMMENDATIONS
Beverage choices contribute significantly to dietary and caloric intake in the United States. Choosing healthy beverages and other lower-calorie options, instead of high-calorie, sugar-sweetened beverages, has great potential to help Americans reduce caloric intake, improve diet quality, and reduce their risk for obesity. Read more...
HEALTHY EATING RESEARCH EXPERT PANEL DEVELOPS AGE-BASED RECOMMENDATIONS FOR HEALTHIER BEVERAGES
Beverage choices contribute significantly to dietary and caloric intake in the United States. Choosing healthy beverages and other lower-calorie options, instead of high-calorie, sugar-sweetened beverages, has great potential to help Americans reduce caloric intake, improve diet quality, and reduce their risk for obesity.
Healthy Eating Research convened an expert advisory panel to develop a comprehensive set of age-based recommendations to define healthier beverages. Implementation of the "Healthier Beverage Recommendations" across a variety of places and environments, such as child care, schools, workplaces, parks, recreational facilities, and hospitals will help improve the health of all Americans. Read the recommendations.
CONTINUING DISPARITY IN BREASTFEEDING RATES FOR BLACK US WOMEN RAISES CONCERNS
Only about 12 percent of black mothers were still breastfeeding their children when the children reached age 1, according to figures released by the Centers for Disease Control and Prevention. The overall rate for all mothers was 23 percent.
Read full story >>
FRESH FRUIT AND VEGETABLE PROGRAM HELPS BOOST CONSUMPTION AT LOW-INCOME ELEMENTARY SCHOOLS
Students at elementary schools participating in USDA’s Fresh Fruit and Vegetable Program consumed 15 percent more fruits and vegetables, based on an agriculture department study released today. The study conducted by USDA’s Food and Nutrition Service found that fruit and vegetable consumption increased by a third of a cup among students participating in the program, compared to non-participating students. Increased consumption of fruit accounted for most of the change. The increase in fruit and vegetable consumption through the program doesn’t appear to substantially increase calories in children’s diets.
For more information, visit:
· Summary of report: http://www.fns.usda.gov/ORA/menu/Published/CNP/FILES/FFVP_Summary.pdf
· Full report: http://www.fns.usda.gov/ORA/menu/Published/CNP/FILES/FFVP.pdf
· Press release: http://www.fns.usda.gov/pressrelease/2013/fns-000413
WHAT YOU EAT – AND HOW MUCH –AFFECTS YOUR SLEEP, STUDY SAYS
Americans getting the least amount of sleep consume fewer calories but may still be overweight, a recent study revealed. Read full story >>
GRANTS AVAILABLE TO SUPPORT SCHOOL BREAKFAST AND PHYSICAL ACTIVITY
Does your school need a boost to increase participation in breakfast? Do you need funding to support adding more minutes of physical activity for your students?
Action for Healthy Kids is pleased to partner with CSX Transportation, Kellogg Company, and the Walmart Foundation to offer grants for the 2013-2014 school year to support such initiatives. Awards will be given to over 400 schools ranging from $1,000 to $5,000. Applications are due April 19, 2013!
TIPS FOR APPLYING
WALKING AS AN EFFECTIVE WAY TO BE ACTIVE FOR HEALTH: PUBLIC COMMENT PERIOD OPEN
Today, the Centers for Disease Control and Prevention in the Department of Health and Human Services announced the opening of a docket to obtain information from the public on walking as an effective way to be sufficiently active for health. The information obtained will be used to frame an anticipated Surgeon General’s call to action on this issue.
The notice can be found at www.regulations.gov. The 30 day public comment period begins today and ends Tuesday, April 30th. The notice requests information on way to increase walking and community walkability on the following topics:
· Barriers to walking for youth; adults; seniors; persons with developmental, injury, and chronic disease-related disabilities; racial and ethnic minorities; and low-income individuals.
· Evidence-based strategies for overcoming those barriers and their reach and impact to increase physical activity at the population level and among the above mentioned subpopulations.
Please consider providing input to the docket and sharing this announcement with stakeholders who may also be interested.
To provide input go to www.regulations.gov, in the search box type the Docket No. CDC-2013-0003
USDA announced the release of the Fresh Fruit and Vegetable Program (FFVP) Evaluation Report. Key findings are below, as are links to the press release, report summary, and full report. We hope you will share these promising results with colleagues and your organization members.
* Children participating in FFVP ate 15 percent more fresh fruits and vegetables than their non-participating counterparts.
* The program was an effective avenue for introducing children to new fruits and vegetables. Large majorities of children took and tried the snacks when offered.
* School principals and teachers, parents, and children were very positive about the program and wanted to see it continue in their schools.
* FFVP schools offered nutrition education more frequently than nonparticipating schools.
Press Release: http://www.fns.usda.gov/pressrelease/2013/fns-000413
97% OF KIDS’ MEALS FLUNK NUTRITION
Today CSPI is releasing a new report evaluating the types of children’s menu items and the nutritional quality of children’s meals served at the nation’s top chain restaurants (see http://cspinet.org/new/201303281.html). The disappointing news is that of the thousands of meal combinations analyzed, only 3% met expert nutrition standards for children’s meals. Children’s meals have too many calories, saturated fat and sodium, and not enough fruits, vegetables, and whole grains. The percentage of children’s meals that are healthy increased by only two percentage points between 2008 and 2012, from 1% to 3%.
HEALTHY FOOD ACCESS PORTAL WEBINAR SERIES CONTINUES
Thursday, April 4
Food Access & Health Impacts: Trends and New Research
11:00 a.m. – 12:00 p.m. Pacific / 2:00 p.m. – 3:00 p.m. Eastern
Limited retail access to healthy foods affects the dietary patterns and health outcomes of many Americans. Join us to learn how new research and evaluation practices are helping to generate innovative solutions that stimulate change in local communities.
- Allison Karpyn, Director of Research and Evaluation, The Food Trust
- Erin Hagan, Senior Associate, PolicyLink
- Giridhar Mallya, Director of Policy and Planning, Philadelphia Department of Public Health
- Angela Odoms-Young, Assistant Professor, University of Illinois-Chicago
Thursday, April 11
New and Innovative Models from the Field: Alternative Retail Strategies
10:00 a.m. – 11:00 a.m. Pacific / 1:00 p.m. – 2:00 p.m. Eastern
Across the country, communities are adopting unique and innovative business strategies to provide healthy food to underserved neighborhoods. The range and diversity of these alternative models run the gamut from farmers’ markets that incorporate community health clinics to large urban farms serving grocery stores and institutional clients.
This webinar will detail successful strategies and highlight important impacts such as reductions in diet-related diseases and the revitalization of communities by providing needed jobs.
- Allison Hagey, Senior Associate, PolicyLink
- Rebecca Fliszar, Community Intervention Dietician, Heart Beat Backs: The Heart of New Ulm Project (Minneapolis)
- Dwayne Boudreaux, Owner, Circle Food Store (New Orleans)
- Mary Donnell, Chief Executive Officer, Green City Growers Cooperative (Cleveland)
TRAINING TOOLS FOR HEALTH SCHOOLS WORKSHOPS AVAILABLE
CDC has created Training Tools for Healthy Schools: Promoting Health and Academic Success (formerly known as the DASH Training Network, or "D-Train”), a national cadre of master trainers to provide workshops on using and implementing CDC's school health tools.
These limited workshops include:
School Health Index: A Self-Assessment and Planning Guide (SHI)
The SHI can help schools assess the strengths and weaknesses of their health policies and programs and develop an action plan to improve them.
Physical Education Curriculum Analysis Tool (PECAT)
The PECAT can help schools and districts revise, select, or develop a quality physical education curriculum.
Health Education Curriculum Analysis Tool (HECAT)
The HECAT can help schools and districts revise, select, or develop a quality health education curriculum.
School Health Guidelines to Promote Healthy Eating and Physical Activity
The School Health Guidelines to Promote Healthy Eating and Physical Activity can help schools develop, implement, and evaluate healthy eating and physical activity policies and practices for students.
Workshop participants will gain:
- A systematic way to assess and improve school health policies and programs
- More information about national standards for health or physical education
- Help revising your current health or physical education curriculum
- Help aligning schools in your state or region with CDC's guidelines to promote healthy eating and physical activity
For more information about Training Tools for Healthy Schools and to request a workshop, visit www.cdc.gov/healthyyouth/tths/index.htm
CDC’S TIPS FROM FORMER SMOKERS CAMPAIGN
The Centers for Disease Control and Prevention is continuing Tips From Former Smokers (Tips), the national tobacco education ad campaign featuring real people living with the effects of smoking-related diseases or exposure to secondhand smoke. The Tips campaign began in 2012 as the first national campaign sponsored and funded by a federal agency with the goal of educating the public about the harmful effects of smoking and encouraging quitting. The commercials in the Tips campaign show how smoking-related illnesses have forever changed the lives of everyday people.
The 2013 campaign focuses on how smoking can affect people’s quality of life. "These ads will tell the stories of brave people struggling with the COPD and complications from diabetes – the kinds of smoking-related diseases doctors see every day,” said Tim McAfee, M.D., M.P.H, Director of the CDC’s Office on Smoking and Health. "The commercials accurately show the devastating diseases that are completely preventable.”
The campaign includes an ad focused on the effects of secondhand smoke exposure, as well as an emotionally compelling cessation ad. The campaign will expand upon the first campaign and feature additional health conditions that were not included in the first phase of the Tips campaign, such as:
· Chronic obstructive pulmonary disease (COPD)
· Asthma in adults
· Smoking-related complications in a person with diabetes
The 2013 Tips campaign also expands outreach to populations groups such as American Indian/Alaska Native, and LGBT (Lesbian, Gay, Bisexual, and Transgender).
Placed in a variety of media channels, the new ads tell stories from real people about the dangers of smoking and exposure to secondhand smoke. You can help spread the word about the campaign using expanded CDC tools and resources, including content tailored for specific groups.
Campaign Resources – View and use a variety of resources offered.
· Press Room – Access and download press materials, including the campaign press release, matte articles, disease/condition overviews, and print-ready photos of the ad participants.
· Buttons – Show your support for the campaign on your own Web site—send a strong message to your site’s visitors to quit smoking or never start—with downloadable buttons that share the Tips image and connect visitors with campaign information and resources.
· Stay Connected – Stay connected and feature Tips materials across social media channels. Share our Facebook posts. Retweet from @CDCTobaccoFree. Share YouTube videos and link to the Tips from Former Smokers playlist. Repin from the Tips Pinterest board.
Or use this sample Facebook post and Tweet on your own social media channels:
· Facebook: CDC continues to educate people on the real consequences of smoking and exposure to secondhand smoke with the launch of the 2013 Tips From Former Smokers campaign. Learn more about the participants and their stories: www.cdc.gov/tips
· Twitter: CDC continues to educate on real consequences of smoking & exposure to secondhand smoke with 2013 #CDCTips campaign. www.cdc.gov/tips
· Matte Articles – Download matte articles about the Tips campaign—written for the general population and specific groups that can be tailored and used in newsletters, local newspapers, or medical society bulletins.
· Videos – Watch the Tips TV ads and vignettes to hear participants tell their compelling personal stories.
· Real Stories – Read short biographies of the real people featured in the Tips campaign who are living with serious long-term health effects from smoking and from breathing secondhand smoke.
· Disease/Condition Overviews – Learn the facts about the smoking-related diseases and conditions featured in the campaign, including COPD, cancer, asthma, diabetes, Buerger’s disease, heart disease, and stroke.
· Spanish Materials – A new campaign participant, Mariano, is now featured for Spanish-speaking audiences. Many campaign materials and resources are being translated into Spanish. Check out www.cdc.gov/consejos for new content.
Spread the Word
· Feature Article – On April 1st, read and share CDC’s feature article CDC Continues the Tips Campaign on CDC.gov, which describes the Tips 2013 campaign to educate the public about the harmful effects of smoking and to encourage quitting.
· RSS – Subscribe to CDC’s Smoking and Tobacco Use Main Feed to receive updates of new and recently changed content from CDC’s Smoking & Tobacco Use Web site on your browser or desktop.
· GovDelivery – Sign up to receive future email updates about the Tips campaign.
· Web Site – Continue to access CDC’s Smoking & Tobacco Use Web site for helpful resources and the latest information.
· Mobile Sites – Visit OSH’s mobile site on your smartphone or tablet to access key facts, quit support, and more. Toward the latter part of April, a communication should be forthcoming about the availability of Tips mobile sites in English and in Spanish.
· Text Messages – Subscribe to CDC’s Text Message service to receive regular text messages about a variety of health topics tailored to your interests, such as the Tips From Former Smokers campaign.
How to Contact CDC Regarding the Campaign
Individuals who are interested in contacting CDC to ask questions or share feedback about the campaign are encouraged to send an E-mail to TobaccoMediaCampaign@cdc.gov.
NEW RESOURCES & PUBLICATIONS
· Story bank: Prevention Success Stories from Around the Country – Trust for America’s Health – Public health success stories from state and local Community Transformation Grantees are highlighted. The stories can be browsed by public health topic, state, or city/county.
To commemorate the third anniversary of the Affordable Care Act (ACA), the Trust for America’s Health (TFAH) released a story bank featuring stories of successful prevention initiatives in action from around the country.
· Study: Has the tobacco industry evaded the FDA's ban on ‘Light’ cigarette descriptors? - Tobacco Control – Key findings: Following the FDA’s ban on the use of "Lights” descriptors or similar terms to communicate about "reduced-risk” tobacco products, cigarette manufacturers substituted color descriptors within brand names. After the ban, 92% of smokers reported they could easily identify their usual brands, and 68% correctly named the package color associated with their usual brand, while sales for "Lights” cigarettes remained unchanged.
IN THE NEWS:
· Press release: DOD launches healthy base initiative - The Department of Defense (DOD) reported the selection of 13 sites for its Healthy Base Initiative, "a demonstration project for Operation Live Well, aimed at increasing the health and wellness of the total force, including wellness and family members." Sites’ efforts will focus on making informed nutritional food choices, increased physical activity, weight management, and tobacco cessation.
· Editorial: Raise cigarette prices to snuff teen smoking: Our view – USA Today – Key message: the most effective tool for curbing teen smoking is also one of the simplest: Raise cigarette taxes. (opposing view, from the National Association of Convenience Stores: Cigarette tax hikes don't help)
· FDA announces that nicotine replacement therapy labels may change – The FDA Center for Tobacco Products announced that labels on over-the-counter nicotine replacement therapy products can be changed to allow consumers to use them longer and at the same time as other nicotine-containing products. Related materials include: summary of FDA actions, Consumer update, FDA’s full announcement in the Federal Register, statement from the Campaign for Tobacco-Free Kids.
RECORDING AVAILABLE FROM ALA’S MEDICAID EXPANSION WEBINAR
On March 26, the American Lung Association presented a webinar about Medicaid expansion. Jennifer Singleterry, Manager, National Health Policy, provided an easy-to-understand overview of the forthcoming changes to Medicaid and how tobacco control programs can work with their state Medicaid programs to ensure that tobacco users have access to comprehensive cessation coverage. Click here to view the webinar. Note: Please do not post the webinar link on publically available websites.
CLEARING A NEW PATHWAY TO FREEDOM FOR AFRICAN AMERICAN SMOKERS: RESULTS FROM A RANDOMIZED TRIAL, APRIL 10, 3:00PM (ET)
The National African American Tobacco Prevention Network would like for you to join us for an information sharing webinar on a community competent cessation initiative for African Americans. Dr. Monica Webb Hooper, Associate Professor in the Department of Psychology at the University of Miami, will detail the development of a NCI-funded, state-of-the-science DVD-based intervention to help African American smokers move closer to quitting. The presentation will include snippets of the video and findings from the first randomized trial testing of the DVD. To register for this webinar click here. For additional information, contact Channte Keith at firstname.lastname@example.org.
CALL FOR ABSTRACTS: NATIONAL CONFERENCE ON HEALTH COMMUNICATIONS, MARKETING & MEDIA
Deadline for submissions: April 11, 2013
Abstracts and panel proposals are being accepted for the 2013 National Conference on Health Communications, Marketing & Media (NCHCMM). Submissions focusing on the areas of health communication, social marketing, media, partnerships, public health policy communication, and other topic areas that relate to the multi-disciplinary nature of this conference are sought. The conference will be held on August 20-22 in Atlanta, GA. Click here for more details.
NATIONAL ASSOCIATION OF COUNTY AND CITY HEALTH OFFICIALS RESOURCE CENTER FOR COMMUNITY HEALTH ASSESSMENTS AND COMMUNITY HEALTH IMPROVEMENT PLANS
Need Resources for Community Health Assessment and Improvement Planning?
The National Association of County and City Health (NACCHO) is pleased to announce the availability of the Resource Center for Community Health Assessments (CHAs) and Community Health Improvement Plans (CHIPs) to support local communities in their community health improvement efforts. This resource center is an online, publicly accessible venue available at no cost, that contains over 150 resources developed by and for health departments and their partners, including:
· Practical, customizable tools
· Key resources
· Example high-quality CHAs and CHIPs
· "How-to” Webinars and training materials
Click here to access the CHA/CHIP Resource Center. For any questions, please e-mail CHACHIP@naccho.org.