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CDC’s ScreenOutCancer Helps Advance Cancer Prevention Nationwide

Posted By Amy Greene and John Patton, Friday, May 18, 2018

The National Association of Chronic Disease Directors (NACDD) announces its work to develop the new brand identity, logo, and messaging architecture for the Centers for Disease Control and Prevention’s (CDC) National Breast and Cervical Cancer Early Detection Program and Colorectal Cancer Control Program. The brand identity aims to increase awareness for, and the value of, state grantees' work among health systems and health agency leadership. The rebranding would not have been possible without the valuable partnership of CDC’s Division of Cancer Prevention and Control, and the input of state grantees across the nation. Extensive interviews with the target audiences and key stakeholders at the state and national level took place to help inform every element of the new brand. NACDD will provide a wide range of tools such as branding style guides, infographics, social media posts, and digital geofencing ads. There also is a state-of-the art promotional video ad featuring the new brand identity that addresses the evidence-based interventions that increase cancer screening rates. Materials will be available to public health agency leaders, health system administrators, and healthcare influencers to educate them and encourage them to learn more via a call-to-action message directing them to the CDC’s Cancer division website. NACDD will provide technical assistance and communications support through the launch of the initiative. To learn more, visit the brand-new landing page at cdc.gov/screenoutcancer.

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